Executive Analytics Dashboard for E-Commerce Brand

Challenge

Leadership received weekly spreadsheet reports that were already outdated by the time they arrived. Marketing and operations teams used different numbers, leading to conflicting decisions.

Solution

We integrated all data sources into a unified data pipeline, built interactive dashboards for revenue, CAC, inventory turnover, and campaign ROI, and set up automated daily and weekly report delivery.

Scope

• Data Pipeline Engineering
• Analytics Dashboard Development
• KPI Framework Design
• Automated Reporting
• Multi-Source Data Integration

Results

• Reporting cycle reduced from 7 days to real-time
• Marketing spend efficiency improved by 18% in Q1
• Inventory stockout incidents decreased by 35%
• Executive team adopted dashboards as primary decision tool