Core Web Vitals & SEO Overhaul for B2B SaaS

Challenge

Organic traffic stagnated for 18 months despite publishing content regularly. Page load times exceeded 5 seconds on mobile, and Google Search Console showed indexing errors on 40% of product pages.

Solution

Zar Labs conducted a full technical SEO audit, restructured site architecture, implemented schema markup, optimized images and JavaScript bundles, improved server response times, and built a content strategy aligned with high-intent search queries.

Scope

• Technical SEO Audit
• Core Web Vitals Optimization
• Structured Data Implementation
• Site Architecture Restructuring
• Search Strategy & Content Alignment

Results

• Organic traffic increased by 85% within 6 months
• All Core Web Vitals moved into the green zone
• Indexed pages increased from 60% to 98%
• Demo request conversions from organic search up 45%