Fund: open Campaign Studio → Wallet and add funds.
Request: on an approved campaign, tap Request spend (amount is reserved).
Approve: return to Wallet and approve the pending request.
Live draft: run Live draft (AI Wallet only). Google Search and YouTube create PAUSED drafts through Google Ads; Reddit creates PAUSED drafts when connected. Meta stays export packs only.
If live create fails, wallet spend is not marked consumed so you can fix integrations and retry.